Services:

Visual Identity Identity, Web Design, Collateral Design

Utenzi Miller Optician is the driving force behind the daily operations of Elegant Eyes, Inc. (East Orange). Utenzi has made it her mission to help people "Discover Their EYE-dentity" with fashionable frames for anyone. To accomplish this, Utenzi makes it a priority to know her industry inside-and-out, dedicating herself wholly to her business with passion and purpose.

Our studio was inspired by the already established eye-wear brand, our studio was brought on to elevate the eyewear brand to new heights. Utenzi is known for her very bold eyewear, we created a true visual identity that felt true to who she was and what she created.

We choose bold & warm tones in the color palette that expresses her one-of-a-kind eyewear pieces. Allowing for her already established audience and newcomers to connect with Visual ID & one of kind eyewear.